A century ride is a big effort towards the end of the season, but after months of riding and racing this year you should be near the peak of your endurance.
Finish 100 kilometres between October 18th to November 7th to unlock the digital finisher's badge and earn a £50 reward. Complete it in one ride and you'll be in with a chance of winning a Le Col Therma Jersey & Bib Shorts combo, with a total of five available.
"A century is a good marker of your progress on the bike. A set measure of performance over distance, at the end of the season it gives you a means of visualising your improvement over the course of the year, putting that marker in the ground and incentivising you to beat it, whether it's further or faster."
Yanto Barker, Le Col Founder and ex-pro cyclist.
Every day we'll be giving kit to riders who include #LeColChallenge in the title of their Instagram posts. Be sure to also join
the Le Col Strava Club for the latest updates from Le Col.