It's 115 years since the first ever Tour, and to celebrate, Le Col is asking you to get out there and cover 115km in three weeks.
And this time we're searching for the most active country inspired by the world's biggest race. We'll be calculating who can claim the international Leader's Jersey. All you have to do is sign up to the challenge and your rides count towards your national total, against all other countries. Find out more at lecol.cc/tour
Finish 115km between July 6th and 26th and earn a £50 ($65) Reward at lecol.cc
and unlock the Le Col Tour Challenge badge.
If you complete 115km in one ride you'll be in with a chance of winning a full summer and winter cycling kit setup worth £2,000 (over $2,500) from Le Col.
"The Tour is what it really is all about. Cycling's language, iconography, and great stories have been born out of this race. After 115 years, it still attracts awe and creates spectacle, and gives you the much needed boost to get out there on your own rides."
Yanto Barker, ex-Team GB Cyclist and Le Col Founder
The Le Col Tour Challenge is the second of three challenges coinciding with the Grand Tours this year. If you complete all of them, you'll gain access to purchase an exclusive piece of kit, commemorating the three unique races that highlight the professional cycling calendar. Stay tuned for more info.
Every day we'll be giving kit to riders who include #LeColChallenge in the title of their Strava Activities. Be sure to also join
the Le Col Strava Club for the latest updates from Le Col.