The ROKA Dirty 30

Spice up your holiday riding by logging 30 miles and earn a $50 ROKA voucher!

Challenge Ended: December 20, 2018
Road, trails, gravel, virtual--ROKA is celebrating in December and everyone is invited to join! Whether you're burning off holiday calories, need offseason motivation or just like suffering in the pain cave, challenge yourself to ride 30 miles and you'll earn a $50 credit at

You have two weeks from Dec. 7th to Dec. 20th to complete the challenge. Do it successfully and you'll earn the inaugural Dirty 30 digital badge and a chance to win one of five pairs of ROKA'S Advanced Performance Eyewear-the same ultralight shades worn by Dan Martin en route to a stage win and a top 10 finish at this year's Tour de France. ROKA will also be rewarding the riders who push their limits, so tag your wettest, muddiest, gnarliest rides on Instagram with #ROKADirty30 for a chance to win special prizes and be featured on ROKA's Instagram.

ROKA sunglasses are built for all-out efforts on the road, over cobbles, and through the gravel, dirt, rain or fog. Every pair weighs less than an ounce, won't slip off your face thanks to patented GEKO no-slip technology and boasts best-in-class optical clarity. They've become a favorite of the toughest WorldTour riders for a reason! To find out more visit and join the ROKA club on Strava.

It doesn't matter how you get it done-just get it done!
  • 80,994
  • 7,947,157
    Total Miles Ridden
The ROKA Dirty 30 logo