Strava Privacy Policy

Account, Profile, and User Activity

We collect account information such as your name, email address, date of birth, gender, weight, username and password that helps secure and provide you with access to our Services.

Profile, activity and use information is collected about you when you engage in activities such as choosing to upload a photo, video, post, or activity (including date, time and geo-location information as well as your speed and pace and perceived exertion), join a club or challenge, add your equipment usage, view others’ activities, or otherwise use the Services.

Location Information

We collect and process location information when you sign up for and use the Services. We do not track your device location while you are not using the Services. In order for most of our core features (e.g., GPS activity tracking, routes, segment leaderboards) to function, you must grant us permissions in your device’s privacy controls to track your device location while you use the Services.

If you would like to stop the device location tracking, you may do so at any time by adjusting your device settings.

Content You Share

We gather information from photos, videos, posts, comments, messages, kudos, ratings, reviews, and other content you share on the Services, including when you participate in partner events or create segments or routes.

Contacts’ Information

You can choose to add your contacts’ information by connecting your contacts from your mobile device or social networking accounts to Strava. If you choose to share your contacts with Strava, we will access and store your contacts’ information to identify potential connections and help you connect with each other. Learn more about how we collect information about your contacts, how we use that information, and the controls available to you.

Connected Devices and Apps

We collect information from devices and apps you connect to Strava in accordance with the consent you give when you authorize the connection to Strava. For example, you may connect your Garmin watch or Peloton account to Strava to interact with the Services. The information generated from your connections with these third-party devices and apps, for example, step count data, or personal information, such as heart rate data (if you have consented to processing of health information), will be passed along to Strava. You may update your connected devices and apps preferences at any time in your settings. Learn more about how information from devices and apps you connect to Strava may be collected or used.

Health Information

Strava may collect or infer health information, such as heart rate. Certain health information may be inferred from sources such as heart rate or other measurements, including power, cadence, and weight or other indicators. Where health information can be used to uniquely identify you, it is considered personal information, and sensitive personal information under certain laws.

Before you can upload health information to Strava, you must give your explicit consent to the processing of that health information by Strava. You can withdraw your consent to Strava processing your health information at any time.

Payment Information

When you make a payment on Strava, you will be asked to provide payment information such as your payment card or other payment details. We use Payment Card Industry (PCI) compliant third-party payment services who may store your credit card information in accordance with applicable standards.

Third-Party Accounts

Strava allows you to sign up and log in to the Services using accounts you create with third-party products and services, such as Meta, Google, or Apple (collectively, “Third-Party Accounts”). If you access the Services through Third-Party Accounts, we will collect information you have agreed to make available such as your name, email address, profile information and preferences. This information is collected by the Third-Party Account providers and is provided to Strava under their privacy policies. You can generally control the information we receive from these Third-Party Accounts using the privacy controls in your account with them.

Technical Information, Cookies, and Log Files

We collect information from your browser, computer, or mobile device, which provides us with technical information when you access or use the Services. This technical information includes device and network information, cookies, log files and analytics information. Learn more about how we use cookies and manage your preferences by visiting our Cookie Policy.

The Services use log files. The information stored in those files includes IP addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. IP addresses may be linked to session IDs, athlete IDs and device identifiers.

Other Information

We may collect information directly from you or through our service providers, such as when we collect your feedback through surveys.

We may also collect information about you from other Strava users such as when they give you kudos or comment on your activities.

To provide the Services

We use the information we collect and receive to provide the Services, including providing you with the ability to:

• Record your activities and analyze your performance. For example, to compare your past efforts, analyze your training, and—with your consent—use your heart rate information to provide you with performance analysis. We may also match your GPS activities to specific segments or routes to analyze your efforts against those of other users and to establish leaderboards.
• Interact with other users. For example, we use personal information, including your name, avatar, athlete ID, and content you choose to share to compete on segments, participate in clubs, challenges, or events, follow other users, message other users, and use features that help users interact with one another, such as group activities or Flyby.
• Manage your training. For example, to set goals and use your training dashboard.
• Explore new places to go. For example, to discover routes or segments where you can engage in your activity. Similarly, if several users run a specific route, that information may be used to suggest the route to other users.
• Provide AI Features. For example, we use machine learning or artificial intelligence, including large language models, to detect anomalies on leaderboards, generate route recommendations, or provide personalized training guidance.
• Visualize your activities in new ways. For example, by creating personal heatmaps or using your training log.
• Share insights with the Strava community. For example, by sharing your public reviews and photos of specific routes or segments. We may also analyze your public photos from specific routes or segments to attach characteristics to those routes or segments (such as shaded, waterfalls, flowers).
• To contact you regarding the Services. We use your contact information, which includes name and email address, so we can contact you when needed regarding the Services, for example, to notify you about material changes to our terms.

Subject to your privacy controls, your information, including parts of your profile, username, photos/videos, users you follow and who follow you, clubs you belong to on Strava, your activities, the devices you use, your online status, and kudos and comments you give and receive will be shared on Strava so that you may be able to participate in the Services, for example to show your place on a leaderboard. Certain information (e.g., your name, and some profile information) is also available to non-users on the web. Your precise location information, such as where you run or ride, may also be shared on Strava or to non-users, in accordance with your privacy controls.

Regarding our products or features using machine learning or artificial intelligence, including large language models, ("AI Features"), we use the information we collect to enhance the quality, reliability, and/or accuracy of our AI Features by creating, developing, training, testing, improving, and maintaining AI and ML models run by Strava or our service providers. We use aggregated, de-identified information for AI Features where possible for their purpose. Depending on your privacy controls and sharing permissions, we also may use personal information such as health and location information for AI Features, for example, to provide you with training analysis and recommendations.

To customize your experience

We use the information we collect and receive to customize your experience. For example, we may suggest segments, routes, challenges, or clubs on Strava that may interest you, users that you may want to follow, or new features that you may want to try. Learn more about how we use information to make recommendations here.

To provide you with targeted commercial content

We use the information we collect and receive to serve you with relevant promotions, subject to your notification and email preferences. For example, if we see you are an active user who has been on a monthly subscription plan for an extended period of time, we may serve you a promotion to switch to a discounted annual plan. Or if you are an active user who has never subscribed, we may send you an offer for a free subscription trial. In addition, we use cookies and other tracking technologies, including SDKs and other mobile analytics to inform targeted advertising and serve relevant ads. Learn more and manage your preferences by visiting our Cookie Policy.

To protect you and the Services, as well as minors

We use the information we collect and receive to protect users, enforce our Terms of Service, Acceptable Use Policy, and Community Standards, and promote safety. For example, to help us find and remove content that violates our terms, such as hate speech or spam, as well as suspend or terminate accounts that share such content. We use automated tools to assist us in protecting and safeguarding you and other users and to keep the Service secure, for example to detect misuse and bad actors. Strava reserves the right to review accounts and user actions on the Services to ensure compliance with our Terms. You can learn more about how to report content that violates our terms and standards here.

We also use device information and information contained in log files, including IP address, to maintain the security and integrity of our Services.

To enhance safety and privacy for our younger users, we use dates of birth to help confirm that an athlete is old enough to use Strava, and to help provide an age-appropriate experience on Strava and the Services, including Messaging.

To assist you with a support request

We use the information we collect and receive to provide support in response to your requests and comments. Depending on your request, this may require us to access your account, for example, to troubleshoot or replicate a reported issue.

To improve our Services

We use the information we collect and receive, including feedback you provide, to conduct research, and to analyze, develop, troubleshoot, increase functionality, and otherwise improve the Services. To do this, Strava may use third-party analytics providers to gain insights into how our Services are used, using aggregated data, and to help us improve the Services.

To communicate with you

We may also use the information we collect and receive to market and promote the Services, activities and events on Strava, including using email and push notifications, in accordance with your preferences. We may also contact you for partnership opportunities, when investigating alleged violations of our terms, or to send proactive customer support messages.

To process your subscription

We use the information we collect to process your subscription, including using your location data to determine your country pricing.

Service Providers

We may share your information with third parties who provide services to Strava such as supporting, improving, promoting and securing the Services, processing payments, or fulfilling orders. These service providers only have access to the information necessary to perform these limited functions on our behalf and are required to protect and secure your information. We may also engage service providers to collect information about your use of the Services over time on our behalf, to promote Strava or display information that may be relevant to your interests on the Services or other websites or services.

Publicly Available Information

When you join the Strava community as an individual of 18 years of age or older, your profile and your activities are set to be viewable by ”Everyone” by default. Your name and other profile information is viewable by other Strava users, and if your profile visibility is set to “Everyone,” this information is also viewable by the public, including in search engine results. Additional information and content you share may also be viewable, subject to your privacy controls. For example, your media content, and routes may be accessed by other Strava users and non-users or viewable on publicly accessible Strava pages or in search engine results.

In addition, once you have uploaded your first activity to Strava, the first and last and last 200 meters of your future activity maps will be hidden by default the next time you open the Strava app. If you wish to change your default preference, you can do so at any time by following these instructions here.

We provide a variety of privacy controls to manage the sharing of your information and encourage our users to adjust their controls to align with their desired experience.

Sharing Information and Activities using your Strava privacy controls

We share your information with other Strava users and the public in accordance with your privacy controls. For example, if your profile and your activities are set to be viewable by followers only, then a Strava user will not be able to see your uploaded activities, photos, or detailed profile information until after you have granted the Strava user permission to follow you.

You can change the visibility of the activities you upload to Strava. Also, you can change the map visibility on GPS-based activities you upload to Strava. For example, you can tell us about important locations, such as your home or work address, by using our "Hide a Specific Address" feature in your privacy controls. We will hide any portion of your activity on your activity map that starts or ends near your hidden addresses. You can also choose to hide your start and end points (wherever they occur), or the entire map, using your Map Visibility controls.

Using Strava Beacon, you can choose to invite your trusted contact(s) to view your live location while recording activities.

Targeted Advertising

We may use the information we collect and receive about you to provide you with targeted advertising if you accept non-essential cookies using our cookie banner or are receiving marketing communications. If you accept the cookie banner, you may opt-out of targeted advertising by clicking the “Do Not Share My Personal Information” link in the footer below or in our app by clicking on the “Personal Information Sharing” link in your Privacy Controls and following the instructions.You can also update your cookie preferences at any time here. You can update your email preferences at any time here. Your device may also allow you to opt out on iOS or Android.

Third Party Services Connected via API or Other Integrations

We enable you to share your information and content with third party apps, plugins, or websites that integrate with the Services, as well as with third parties who work with Strava to offer an integrated feature, such as a challenge sponsor, media streaming, or tracking device. You can choose to share your profile data and activity data (including private activities) with these third parties. Information collected by these third parties is subject to their terms and policies and may not provide you with the same privacy controls that are available on Strava (for example, hiding a specific address or the start and end points on activity maps). Strava is not responsible for the terms or policies of third parties.

If you choose to use a Third-Party Account to login to Strava, we share only the information necessary for the third-party to enable you to login and to protect and secure your information. You can also share your activities with your contacts via text, email, or on social media applications like Meta, Instagram, and Twitter. If you link your Strava account to other social networks and share your activities, they may be viewable on such third-party platforms, and may include your location information. You should use caution when sharing information via third parties and you should carefully review the privacy practices of such third parties.

Aggregated Information

Strava may deidentify and aggregate the personal information you and others make available in connection with the Services (“Aggregated Information”) and post it publicly or share it with third parties. Examples include information about usage, demographics, routes, performance, and challenge participation and completion. Strava may use, license, or share this Aggregated Information with third parties for research, business or other purposes such as to improve walking, running or riding in cities via Strava Metro or to help our partners understand more about users, including the people who use their products and services. Strava also uses Aggregated Information to generate our Global Heatmap and other community-powered features such as Points of Interest and Start Points. Please visit your privacy controls if you would like to opt out of Strava using your information for these purposes.

Subsidiaries and Acquirers of our Business or Assets

We may share your information with our subsidiaries, who are required to handle your personal information in accordance with their own Privacy Policies.

If Strava becomes involved in a business combination, securities offering, bankruptcy, reorganization, dissolution or other similar transaction, we may share or transfer your information in connection with such transaction.

Legal Requirements

We may preserve and share your information with third parties, including law enforcement, public or governmental agencies, or private litigants, within or outside your country of residence, if we determine that such disclosure is compelled by or reasonably necessary to comply with the law, including to respond to court orders, warrants, subpoenas, or other legal or regulatory process, or otherwise permitted by law. We may also retain, preserve or disclose your information if we determine that this is reasonably necessary or appropriate to: (1) prevent any person from death or serious bodily injury; (2) to address issues of national security or other issues of public importance; (3) to prevent or detect violations of our Terms of Service or fraud or abuse of Strava or its users; (4) or to protect our operations or our property or other legal rights, including by disclosure to our legal counsel and other consultants and third parties in connection with actual or potential litigation.

Privacy Controls

Strava offers several features and settings to help you manage your privacy and share your activities. We provide the same suite of privacy controls to all of our users worldwide. Most privacy controls are located in your privacy controls page, but some are specific to individual activities, athletes, routes, or features. Strava provides you the option to make your profile visible to Everyone or Request to Follow; and to make your activities visible to Everyone, only your Followers and you, or Only You. You can also hide certain details, such as your heart rate, from being viewed by others on individual activities. Click here to manage your privacy controls.

Adjust Notification and Email Preferences

Strava offers various ways to manage the notifications you receive. You can choose not to receive certain email notifications by indicating your preferences here. You may also unsubscribe from these emails by following the instructions contained at the bottom of these messages. In our app, you can access your “Push Notifications” in the settings menu. Where permitted by local regulations, we may opt you into marketing-related communications if you substantially interact with the Services or purchase a subscription. We may also send you periodic communications asking if you would like to opt into receiving marketing-related communications.

If you receive marketing communications from one or more of our subsidiaries, you must opt-out individually from each subsidiary you are receiving brand-specific marketing from.

Any administrative or service-related emails (for example, to confirm a purchase, to notify you of pricing changes, to deliver a training plan you requested, or provide an significant update to our policies, etc.) may not offer an option to unsubscribe as they are necessary to provide the Services you requested. You are responsible for providing us with a valid email address and keeping it updated to ensure you get these email notifications.

Updating Account Information

You may correct, amend or update profile or account information at any time by adjusting that information in your account settings. You can use this to correct any inaccurate personal information in your account. If you need further assistance please contact Strava at https://support.strava.com.

Deleting Information and Accounts and Downloading Your Data

You can download your account or delete your data using our self-service tools. To download your data, including your activity files, follow the instructions here.

To delete your account, follow the instructions provided here. After you make an account deletion request, we permanently and irreversibly delete your personal information from our systems, including backups. Once deleted, your data, including your account, activities and place on leaderboards cannot be reinstated. Following your deletion of your account, it may take up to 45 days to delete your personal information and system logs from our systems. Additionally, we may retain information where deletion requests are made to comply with the law and take other actions permitted by law.

Note that we do not have control over content you have shared directly or publicly with others, such as segments you created on Strava, photos or videos on other social media platforms, or that others may have copied. In other words, content or information may remain available after you have deleted your account or deleted specific information from your own profile. Your public profile may be displayed in search engine results until the search engine refreshes its cache.

Strava also provides you the option to remove individual activities you have posted without deleting your account. Once removed, the activities may remain on Strava's systems until you delete your account.